Kristy Dickerson is a small business speaker and advisor, co-founder of StartPlanner.com, CFO of all things organized, lifestyle photographer, mom of three boys and a wife that is never wrong…never. ;)
Upon completion of her degree in finance and business management she started her first business after having her first son in 2008. Merging her business sense with her passions, Kristy has developed ways to help small business owners balance turning passions into a career all while still playing her most important role…being a mom. Giving tips on business, balance, organization, photography, health, and the occasional DIY projects to inspire, direct, and lead others to success and happiness.
Mission: It was a fortunate conversation with her graphic designer that sparked the idea for Start Planner. Kristy had aspirations to one day create a book that would help business owners with organization and finances. Her designer, Jenny, had ideas for a planner. They joined forces to put their ideas into one product and Start Planner was born.
Mindset: Kristy shared, “I had no business starting another business.” With her 3rd son just being born and already putting her efforts towards another business, Kristy had a lot on her plate. Still, she followed her instincts to create something that felt much bigger than anything she’d ever done.
Marketing: If you are launching a physical product, this is a must listen for you. Kristy shares the strategy behind both the grassroots beta launch and the 2016 launch, which was executed on a much larger scale with a national Facebook video ad campaign. Scroll down to see the video.
Momentum: Start Planner is still in the launch phase and enjoying plenty of momentum along the way. The 2016 planners have sold out and three new styles for mid-year are being launched now. Be sure to check them out! I <3 my Start Planner…
Masterminds: Listen as Kristy answers questions from the Mastermind Tribe. Be sure to join the Mastermind Tribe Facebook Group for your chance to submit questions to future guests and hear them answered on the show.
Mastermind Challenge: I love how Kristy and Jenny stumbled upon this idea by combining their individual passions. How amazing that your life can change with one conversation! Today, I challenge you to share that BIG idea you’ve been putting on the back-burner with someone new. You may be surprised at what the next year will hold for you when you do :)